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“Uber for Kids” OneStepRide B2B “Tech” Brochure
OneStepRide provides an “Uber-like” service for transporting children between home, school and activities. Busy parents book one-time or regular rides for their children. This B2B marketing piece targets the higher-echelon public schools. These institutions are best served by a very professional and sophisticated service and primarily contract bus companies. The parents served are in the higher income brackets and the brochure is designed to appeal to the smaller, upper-class niche. The brochure was written, designed and produced by Alon Feder, who served as the Director of Marketing at the time.