Barfly & Aroma La Jolla
Environmental Graphics

Barfly & Aroma La Jolla are an exclusive nightclub/restaurant pairing, sharing the same gourmet kitchen. Barfly is a restaurant from the late afternoon and a nightclub in the evening. Aroma is a cafe from morning, until closing in the evening. They are located in the heart of La Jolla’s bustling business district.

Key Advertising created the upscale brand, the multi-page menus (featuring many of Barfly’s gourmet dishes) and all of the marketing materials associated with launching a stylish brand into one of America’s most luxurious cities. The environmental graphics include the backlit signage and metallic framing, window decals and exterior-wall mounted signage.

Logos, graphics and signage designed by, Alon Feder.