Qualcomm (Chargers) Stadium
City of San Diego
Qualcomm Stadium had been home to both the San Diego Chargers football, and Padres baseball teams. The Padres had recently built their own stadium, leaving Qualcomm Stadium empty and generating little revenue during the baseball season. The City of San Diego, the San Diego Chargers and Homeplate Food Services contracted Key Advertising to develop a campaign to sell the stadium facilities for special events during the newly-extended off season.
Invitations were sent out to party and special event planners to attend a celebration of the facilities available. Celebrities were invited and each available facility had a different themed event and food. Swag bags were distributed which included this brochure cut into the shape of the stadium.
Strategy, graphic design, copy writing and architectural photography: Alon Feder